GfK MRI's University Internet Reporter (UIR) provides online access to the Survey of the American Consumer™ database of media use, product purchase, and consumer attitudes and beliefs.
Please see the PDF file below for an introduction to the UIR database.
Access to GfK MRI is restricted to UNK students, faculty and employees and requires registration using a UNK email address. A PDF with screen captures from the registration process follows this summary.
Once this registration process is complete, you may login to GfK MRI using your UNK email address and your chosen password.
Please note: GfK MRI will set all user accounts to expire after June 30 and December 31 every year, and the registration code is changed after December 31 every year. Students and faculty who need continuing access must re-register with a registration code and UNK email address.