Industry Research

This guide serves as an introduction for individuals researching industries. While it cannot cover every industry in detail, the included resources and strategies offer a strong foundation. Some resources are available with UNK credentials and some are free. The guide will be helpful for:

• General Business Research
• Assignments
• Creating Business Plans
• Investing

Many databases contain content from the past 10-20 years, but can also be used for historical or trend research

Additionally, while the focus is on the U.S., many of the principles and resources can be applied for research with a global scope.